Launching
A product, service or brand is ready to enter the market, and the story has to arrive with it.
Your business is ready.Is your story?
01 What We Do
Moments we help you navigate
when the story needs to move.
Companies connect with us when something meaningful is changing, and the way they are understood needs to change with it.
Scaling
The business is growing beyond founder-led communications and needs a narrative built to travel.
Entering
A new market, category or audience needs a clear reason to trust and choose you.
Repositioning
The company has evolved, but the way the market sees it has not caught up yet.
Leading
An executive is ready to turn real expertise into a useful, credible and distinctive point of view.
Services for what's now.
Strategies for what comes next.
A launch is not an isolated event. We connect company moments, product stories and executive ideas to build a position that earns authority over time.
Narrative & PR Strategy
Find the clearest, most credible version of the company story. Build a communications plan around where the business is going.
Positioning · Narrative · PR planning
Media & Analyst Relations
Build informed relationships with the journalists and industry analysts who influence how your market understands you.
Media strategy · Briefings · Ongoing counsel
Executive Communications
Turn leadership expertise into distinctive points of view that earn attention, create authority and support the business.
Thought leadership · Speaking · Executive voice
Messaging, Content & Insights
Create the language and editorial throughline that make sophisticated ideas useful, memorable and consistent over time.
Messaging · Content · Research-led ideas
Product & Launch Communications
Make a defining company, product or market moment count, lasting beyond launch day.
Launch strategy · News development · Momentum
Media Training & Readiness
Prepare leaders to communicate clearly under pressure, handle difficult questions and represent the company with confidence.
Interview preparation · Simulation · Issues readiness
02 Who We Are
Senior counsel,
close to the business.
We understand sophisticated technology and the markets around it. But fluency is only the beginning. We learn how your business really works: where it is going, what stands in the way and who needs to believe in it. Then we work alongside you, connecting company milestones, product developments and executive ideas into a story that builds over time.
Co-founder · Senior Counsel
Rachel Weikum
Rachel helps technology leaders sharpen their voice, build authority and connect their expertise to the issues that matter. She brings a strategic, editorial lens to media relations, thought leadership and brand storytelling.
LinkedIn
Co-founder · Senior Counsel
Andrew Burt
Andrew helps technology companies turn complicated ideas into clear, compelling narratives. His work centers on positioning, strategic counsel and executive communications for businesses operating in consequential markets.
LinkedInTwo senior partners.
One direct line.
You hire us, you work with us. We stay close enough to give candid advice, recognize opportunities and connect communications to the decisions shaping the business.
Direct access
No account layers or junior handoffs. The people in the first meeting stay in the work.
Candid counsel
Clear judgment, useful context and a point of view—even when the best advice is not the easiest answer.
Tailored scope
A focused project or ongoing counsel shaped around the business need, not a standard agency package.
Agreed measures
We define progress together and connect communications activity to the outcomes that matter.
Fluency in the issues
behind the innovation.
Your communications team should understand the technology, the market around it and the stakeholders who influence what happens next.
Artificial Intelligence
From enterprise adoption to infrastructure and governance, we help companies communicate substance in a market crowded with claims.
Cybersecurity
We translate technical differentiation, emerging threats and trust into narratives that matter beyond the security team.
Enterprise Technology
We make sophisticated platforms, products and categories relevant to business leaders, customers and the wider market.
Data Management
We connect the infrastructure, quality, access and governance behind data to the business decisions those capabilities make possible.
Risk & Compliance
We help companies speak clearly where regulatory change, resilience, reputation and responsible growth converge.
Also: developer tools, fintech, privacy, SaaS, infrastructure and adjacent sophisticated B2B technology.
03 Insights
What we’re thinking about.
Notes on technology, narrative and the work of earning attention. The journal is coming soon.
Sample · Coming soon01
The credibility gap in enterprise AI
Why the strongest technology story may be the one that makes fewer promises.
Read when published
Sample · Coming soon02
When your category becomes your constraint
A practical case for changing the conversation before the market changes it for you.
Read when published
Sample · Coming soon03
Executive visibility without the content machine
How to build a useful point of view—and a cadence leaders can actually sustain.
Read when published04 FAQ
A few useful
answers.
What kinds of companies do you work with?
We focus on emerging B2B technology companies approaching a moment when market credibility begins to matter more—a launch, growth stage, market entry, repositioning or new level of executive visibility. We are especially fluent in AI, cybersecurity, enterprise technology, data management, risk, regulation and compliance.
How do we know if we are ready for PR?
A useful PR program needs more than ambition. It helps to have a real product, identifiable customers, a clear business priority and leaders willing to contribute time and expertise. We can begin with a focused readiness or narrative project if the right first step is still unclear.
Will Rachel and Andrew actually do the work?
Yes. You work directly with the founders from strategy through execution. There are no junior handoffs or layers of account management. When specialist support would strengthen the work, we bring in trusted collaborators transparently.
Do you offer projects as well as retainers?
Yes. A focused project might center on PR readiness, a narrative, launch or executive platform. An ongoing relationship can combine strategic counsel, media and analyst relations, thought leadership and day-to-day communications support.
How will we know the work is working?
We agree on useful measures at the beginning of the engagement. Depending on the business goal, those may include quality of coverage, message adoption, executive visibility, share of voice, stakeholder engagement, inbound interest or support for sales and go-to-market priorities.
Where are you based?
We are based in Portland, Oregon, and built to work closely with B2B technology teams wherever they are.
05 Contact
Tell us what
you’re ready for.
Connect with us for a free introductory conversation.